The Wall Street Journal: When Nintendo introduced the Wii console it began moving away from the male-dominated target. Now Wii Fit is going even more to a female skew by targeting moms. Aren't you going to alienate young boys who aren't going to be thrilled that mom likes their videogames?
Ms. Dunaway: I don't think so at all. The experiences are so much fun on Wii Fit. The soccer is fun, and the strength training is hard to do. There is nothing wimpy about the product. It will challenge everyone in the household, and that will help keep the product's appeal really strong and broad. So you won't see pink advertising that says: "Hey mom, buy a Wii Fit."
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