"...So there were no moments of crisis, no moments of "O Gods of the Console, why hast thou forsaken me?" When you were going out to meet with developers, meet publishers, and based on Nintendo's recent history, you were seeing a certain amount of skepticism, a certain amount of blank faces, a certain amount of polite "Yeah, we'll get back to you," but not necessarily seeing the conversion, the belief, the come to Jesus moment among them. What was it like when you would go out and have that kind of response?
You know, it was certainly a lot of hard work involved. I'll tell a story. Early in my tenure, I went to an event sponsored by Ziff-Davis and had the opportunity to spend time with a number of different publishers. And in the three days of that conference, I spent quite a bit of time with one particular publisher, partly for me to learn the business, but also partly to see how they saw Nintendo and to talk about business opportunity. That publisher was Ubisoft, that executive was Laurent Detoc, and I do believe that that conversation helped sow the seeds for a much better relationship that we have not only with Ubisoft, but with many, many publishers.
It was based on a clarity of Nintendo's own vision for where we wanted to go, the clarity of a business case that made sense for publishers, and on the part of certain executives, a betting that we would actually deliver the way that we have. So make no mistake N'Gai, it's been hard work, there have been tough conversations and it's not always been a bed of roses, so to speak. But we have worked very hard to get to where we are, and frankly, given some of the challenges we've had in our history, I think it makes us very humble, and it makes us acknowledge that we have to work even harder in the future to maintain the momentum..."
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